I googled Tonka Bounceback RC Racer to find out about a remote control car I wanted to buy for the kids. On the first page of results this video came up.

I wanted to see how big the car was. It’s actually bigger than I want, but the lady totally convinced me. This car won’t bang up my furniture or my kids: sold.

Of course, the bigger question in – “Who put this video here?”

I would say this is effective advertising…but it’s also a real crap-shoot. You have no idea if anyone will see it. That said, how much did it cost them to put this together? Not as much as a TV commercial, that’s for sure. Since it shows up in organic search results it is hitting a very targeted crowd – people who are searching for the product – and that increases its relevance and value.

Kate Spade is always fun – fabulous design, cute dresses (love my wife in polka dots!), and other goodies.

Each month they feature a color and December is navy. To celebrate the color, the month, and to get a few more shares on Facebook, they put out the above video on their blog.

Oh, and for you folks who like polka dots, who can resist?

I got hooked on 1977 – not sure how I found it. It’s one of those songs that grows on you…

Anyhow, Elephant is a really creative video, made with a lot of still shots. Fun use of stills. It makes me think of 1976 by RDJ2 – another very creative video.

Shobby Shobby Do Yah from Czarek Kwaśny on Vimeo.

Gulp. The world's largest stop-motion animation shot on a Nokia N8. from Nokia HD on Vimeo.