Brand Management

Your brand is how your communicate who you are. Your logo is the symbol of your brand. Your website, video, brochure, email newsletter, Facebook page – these are extensions of your brand. They should all tell the same story in a consistent manner.

If there’s a lack of continuity between your various marketing materials, if your website and video aren’t in sync, and your brochure is going in a completely different direction, you need brand management.

The Long Haul

Your logo should last 50 years. That’s right, your logo should be worth keeping for 50 years. Your website, brochure, video – all of these things should have a timeless quality.

Take the new Merri-Mac and Timberlake logos as an example. Inspired by a Merri-Mac logo from the 1950s, they were designed to last through the 2050s. Classic, distinctive, enduring – like the camps they represent.

Logo & Identity guidelines help you keep your brand consistent. We put one together with every logo we create.

How Do I Love Thee, Let Me Count the Logos

We’ve been working with Camp Rockmont for about 10 years and during that time we’ve seen 5 different logos that the camp has used at various times. There was the logo from the ’50s, something from the ’70s, something that looked very ’80s, plus two more.

How Did This Happen?

This isn’t the kind of thing you plan – it just happens. Rockmont is a fantastic camp, but it’s camp: busy, hectic, lots of people doing lots of things. You know what it’s like.

Perhaps you’re in this situation as well. Don’t give up. Follow Rockmont’s good example and take your brand more seriously.

Step 1: Refinement

Get your logo to a point where you’re satisfied with it. Rockmont had been using an eagle in a circular logo so we started there. Working with something familiar preserved the message of the brand.

Step 2: Re-Distribution

Once the new logo was approved and ready to roll out, we followed with an oh-so-helpful Identity Guide – the dos and don’ts of how to use your logo.

Rockmont immediately started using their new logo everywhere: Facebook, DVD, printed materials, clothing – everywhere.

(Re)establishing Your Identity

If your logo needs updating, we’ll start there. It’s the first step towards establishing your brand – your visual identity that uniquely identifies your camp. Once we have your logo, we’ll start with the basics: business cards, letterhead, envelopes, and DVD artwork. Then there’s Facebook, Twitter, YouTube, and Linkedin. Finally, we’ll help you integrate it into your website, brochure, and videos.

Brand development is a process

It takes time and careful planning, but the end result is worth it. We’ll be there to guide you every step of the way.

Logo, website, parent handbook, newsletter, and postcard for Camp Lenox in Lee, Massachusetts.

Logo, website, and identity package (envelope, letterhead, DVD mailer, mailing label, and DVD sleeve) for Alpine Camp in Mentone, Alabama.

The home page of Camp Ton-A-Wandah's website

Logo, website, and identity package (envelope, letterhead, and business card) for Camp Ton-A-Wandah in Hendersonville, North Carolina.